Campaigns
Campaigns
I created a comprehensive style guide for NYC’s Public Power Campaign, part of a statewide coalition to democratize the energy grid.
The goal was to create an accessible document that designers could easily interpret to create visually cohesive graphics. I took inspiration from mid-century printmakers to create a blocky wordmark that was neither corporate nor kitschy, but evoked environmental activist themes.
Photo credit: Michael Paulson
Prior to the style refresh, I created social media content and print materials for NYC-DSA.
I created motion graphics for the Public Power Hour, a livestream show created to organize people virtually during the pandemic. I also worked on electoral campaigns for Phara Souffrant Forrest, Zohran Mamdani, Marcela Mitaynes, and Samelys López.
I made interview videos during the heat wave of 2021 and ensuing blackouts demonstrating how Con Edison fails its customers based on zip code.